Key Highlights
- HOT WHEELS Infinite Rush launches today across PlayStation 5, Xbox Series X|S, Nintendo Switch 2, ROG Xbox Ally devices, and PC via Steam, Microsoft Store, and Epic Games Store.
- The F1 Car Collection Pack DLC, featuring the full 2026 Formula 1 grid, will release in March 2027 as downloadable content.
- The release marks a first-of-its-kind collaboration between Mattel, Formula 1, and Milestone to bring official Hot Wheels die-cast F1 cars into a video game.
Hot Wheels Infinite Rush Launches Globally with Multi-Platform Availability
HOT WHEELS Infinite Rush is available now, delivering high-octane arcade racing to a broad hardware lineup that includes PlayStation 5, Xbox Series X|S, Nintendo Switch 2, ROG Xbox Ally, ROG Xbox Ally X, and PC through Steam, the Microsoft Store, and the Epic Games Store. The launch positions the title as one of the most widely accessible racing releases of the year, spanning current-generation consoles, Nintendo’s new hybrid platform, ASUS ROG’s handheld Windows devices, and the three major PC storefronts.
Formula 1 Partnership Expands with 2026 Grid DLC Set for March 2027
The collaboration between Mattel, Formula 1, and developer Milestone deepens with the announcement of the F1 Car Collection Pack, scheduled to arrive as downloadable content in March 2027. The pack will introduce the complete 2026 Formula 1 grid into the game, marking the first time official Hot Wheels die-cast F1 cars have been translated into a playable video game format. The move leverages the popularity of the physical die-cast line, which has already proven a commercial hit with collectors and racing fans alike.
Formula 1 Seeks New Fan Engagement Through Gaming
Emily Prazer, Chief Commercial Officer of Formula 1, said: “Our partnership with Mattel and Hot Wheels keeps evolving for our fans, and this latest move gives them the opportunity to race their favourite driver’s car in the HOT WHEELS Infinite Rush video game.
“They can play against friends and family, immersing themselves in the world of F1 and enjoying the speed, competition, and drama of the sport in a whole new format.
“We know it’s going to be hugely popular given the reaction to the previous F1 Hot Wheels die-cast cars, and we can’t wait to see fans get behind the wheel when the F1 Car Collection Pack launches in March 2027.”
Milestone Highlights Trust and Technical Achievement
Andrea Loiudice, Publishing Director of Milestone, said: “We’re incredibly proud to be the first to bring Formula 1 Hot Wheels die-cast cars to a video game. The opportunity to work alongside such prestigious partners as Mattel and Formula 1 is a great testament to the trust they place in Milestone and in our ability to deliver high-quality racing experiences.
“Bringing the full 2026 F1 grid to HOT WHEELS Infinite Rush with the F1 Car Collection Pack is an exciting milestone for us, and we’re sure players around the world will be just as thrilled to enjoy these iconic cars in a whole new way.”
Mattel Emphasizes Best-in-Class Partnership Strategy
Erika Winterholler, Head of Licensed Games, Mattel added: “The combination of Formula 1’s authenticity and Milestone’s racing expertise created a unique opportunity to deliver something truly special for Hot Wheels fans.
“Bringing the full 2026 Formula 1 grid to HOT WHEELS Infinite Rush reflects our approach to building best-in-class gaming experiences through great partnerships, while continuing to expand how fans engage with the Hot Wheels brand.”
Why This Matters
The release of HOT WHEELS Infinite Rush and its forthcoming F1 Car Collection Pack represents a strategic convergence of toy licensing, motorsport rights, and game development. Milestone, known for the MotoGP, RIDE, and Monster Energy Supercross franchises, brings specialized racing simulation DNA to an arcade-style product, while Formula 1 continues its push to reach younger and more casual audiences through gaming and lifestyle partnerships. For Mattel, the integration of the 2026 F1 grid into a digital play space extends the Hot Wheels brand beyond the pegboard, creating a persistent engagement loop between physical collectibles and interactive entertainment. The March 2027 DLC window aligns with the real-world 2026 Formula 1 season calendar, suggesting coordinated marketing beats across game updates, die-cast releases, and Grand Prix events.
Frequently Asked Questions
What platforms is HOT WHEELS Infinite Rush available on at launch?
The game is available now on PlayStation 5, Xbox Series X|S, Nintendo Switch 2, ROG Xbox Ally, ROG Xbox Ally X, and PC via Steam, Microsoft Store, and Epic Games Store.
When does the F1 Car Collection Pack release and what does it include?
The F1 Car Collection Pack launches in March 2027 as downloadable content and features the full 2026 Formula 1 grid, marking the first time official Hot Wheels die-cast F1 cars appear in a video game.
Who developed HOT WHEELS Infinite Rush?
The game was developed by Milestone, the Italian studio known for racing titles such as MotoGP, RIDE, and Monster Energy Supercross, in partnership with Mattel and Formula 1.
