Key Highlights
- Hailey Bieber has debuted her darkest hair color in over a decade, moving away from her signature light brown shade.
- The transformation coincides with the continued expansion of her beauty brand, Rhode Beauty.
- The model and entrepreneur teased the change with a playful nod to her company’s name, stating she is “on the rhode to a new look.”
Hailey Bieber Unveils Dramatic Hair Transformation
Model, entrepreneur, and Rhode Beauty founder Hailey Bieber has marked a significant personal style shift, debuting a deep, rich brunette hue that represents her darkest hair color in more than ten years. Known for her consistent rotation of honey-blonde and light brown tones—often cited as the blueprint for the “expensive brunette” and “glazed donut” aesthetic trends—Bieber’s pivot to a near-black base signals a bold departure from her long-standing signature look.
A Strategic Style Pivot
The reveal was accompanied by a caption that read, “Hailey Bieber is on the rhode to a new look.” The deliberate lowercase spelling of “rhode” serves a dual purpose: it announces the physical transformation while simultaneously reinforcing brand equity for her rapidly growing skincare and beauty line, Rhode Beauty. Since its launch in 2022, Rhode has disrupted the celebrity beauty market with a focus on barrier repair, peptide technology, and viral marketing, most notably through the Peptide Lip Treatment. This hair change arrives as the brand continues to expand its product categories and global retail footprint.
Departure from a Decade-Defining Aesthetic
For the better part of the last decade, Bieber’s hair has been a primary reference point for colorists and trend forecasters globally. Her collaboration with longtime colorist Matt Rez popularized multidimensional, high-gloss brunette shades that balanced warmth and coolness, spawning countless salon requests for the “Hailey Bieber brown.” By opting for a uniform, deep espresso tone, she strips away the dimensional highlights that defined her previous era, aligning her personal image with the minimalist, high-impact packaging and “less is more” philosophy central to the Rhode brand identity.
Why This Matters
In the modern creator economy, a founder’s personal aesthetic is often the most potent marketing asset for a beauty brand. Bieber’s hair transformation functions as a live rebranding campaign, signaling a new chapter for both her personal style evolution and Rhode Beauty’s product roadmap. Industry observers note that such drastic changes often precede major product launches—specifically in the haircare category, which Rhode has yet to enter but has heavily teased through social media. The move also reflects a broader cultural shift away from the high-maintenance “clean girl aesthetic” toward richer, moodier “old money” or “mob wife” trends dominating Fall/Winter 2024 fashion cycles.
Frequently Asked Questions
What specific shade has Hailey Bieber dyed her hair?
While the exact shade name or formula has not been publicly disclosed by her colorist, reports describe it as her “darkest hair color in more than ten years,” appearing as a deep, cool-toned espresso or near-black brunette.
Is this hair change related to a new Rhode Beauty product launch?
There has been no official confirmation from Rhode Beauty linking the hair change to a specific product launch. However, the caption’s wordplay (“on the rhode”) strongly suggests the transformation is a strategic brand alignment, and industry speculation points toward a potential future entry into the haircare market.
Who is Hailey Bieber’s colorist?
Hailey Bieber has worked extensively with celebrity colorist Matt Rez (Matt Rezaiyan) for several years to achieve her signature multidimensional brunette and blonde looks.
