Rhode Launches Sport-Inspired Collection with Alexandra Leclerc and Hailey Bieber

Rhode has officially entered its sport era, unveiling a new collaborative collection with creative director Alexandra Leclerc alongside founder Hailey Bieber. The rhode <3 Alexandra Leclerc collection is available now, blending performance aesthetics with the brand’s signature minimalist approach to skincare and beauty.

Sport Mode Activated: The Collaboration Details

The partnership marks Rhode’s first major foray into sport-inspired design territory. Leclerc, known for her distinctive creative direction, joins Bieber in the driver’s seat to steer the brand toward athletic-inspired packaging and product extensions that maintain Rhode’s core identity of clean, effective formulations.

What’s in the Collection

The drop introduces reimagined versions of Rhode’s hero products wrapped in sport-luxe packaging. The collection maintains the brand’s commitment to barrier-supporting ingredients while introducing design elements that reference athletic heritage—think technical fabrics, performance colorways, and functional details that bridge bathroom counter and gym bag.

Availability and Rollout

The rhode <3 Alexandra Leclerc collection launched exclusively through Rhode’s direct-to-consumer channels. Given the brand’s history of rapid sellouts, early access subscribers received priority notification ahead of the general release.

Strategic Expansion for Rhode

This collaboration signals Rhode’s continued evolution from viral skincare label to lifestyle brand with staying power. By partnering with Leclerc—whose portfolio spans fashion, beauty, and cultural projects—Rhode reinforces its position at the intersection of beauty, fashion, and contemporary culture, following Bieber’s trajectory from model to beauty entrepreneur.