SiGMA Highlights Live Tournaments as a Key Channel for Player Acquisition

Ivonne Montealegre, Commercial Manager at SiGMA, has highlighted the strategic importance of live tournaments for customer acquisition and business-to-business networking on the iGaming Real Talk Podcast.

Montealegre described live events as a powerful player acquisition channel for online casino brands and encouraged operators to consider joining the SiGMA Poker Tour.

“As operators, I would strongly recommend you get into the SiGMA Poker Tour because this is where the players are being built.