*Survey outline

◆Survey title: 2023 20-year-old car life awareness survey
◆Survey target: Internet monitor members of Net Asia Research are the population
Men and women born between April 2, 2002 and April 1, 2003 (500 men, 500 women)
◆ Survey period: November 17-19, 2022
◆ Survey method: Internet survey
◆Survey area: Nationwide
◆ Number of valid responses: 1,000 samples (1,000 samples extracted from valid responses)
◆ Implementing agency: Net Asia Co., Ltd.

*Survey summary

◆ 61.2% of 20-year-olds have a driver’s license, up 4.0 points from last year’s survey
◆ “I have my own car” 19.6%
◆ Reason why I wanted to own my own car 1st place “Because it is easy to move”
◆ 23.6% “I have no intention of buying a car”
Reason why I do not want to own my own car 1st place “Because I feel that the purchase cost is a burden”

When we asked 1,000 people born between April 2nd, 2002 and April 1st, 2003 whether they had an ordinary driver’s license, 44.5% said they had an ordinary driver’s license (automatic only). 16.7% of respondents said they had a regular driver’s license (manual), and the total rate of driver’s license ownership was 61.2%. In addition, 4.8% said that they “currently attend a driving school (automated only)”, 0.8% said “currently attending a driving school (manual)”, and 23.0% said “the timing has not been decided, but they plan to acquire it”. , The total “scheduled to obtain a driver’s license” was 28.6%.

Looking at the types of licenses held by gender, 53.4% ​​of females have an ordinary driver’s license (automatic only), which is 17.8 points higher than males (35.6%). ” was 26.4%, 19.4 points higher than women (7.0%).

Looking at the “driver’s license holding rate” by place of residence, it was 49.1% in urban areas (* 1), which was 15.4 points lower than in rural areas (64.5%).

1. Do you have a regular driver’s license?

Comparing the “driver’s license ownership rate” with the results of past surveys (* 2), there was an upward trend from 51.3% in 2021 → 57.2% in 2022 → 61.2% in 2023. More and more people are getting their driver’s licenses before the age of 20.

2. Do you have an ordinary driver’s license?[2021-2023: Year-by-year comparison]

*1: Sapporo, Hokkaido, 23 wards of Tokyo, Yokohama, Kanagawa, Nagoya, Aichi, Kyoto, Kyoto, Osaka, Osaka, Kobe, Hyogo, Fukuoka Fukuoka Prefecture was defined as “urban” and the rest as “rural”.
*2: Conducted from 2010 to 2022 as a “new adult car life awareness survey”.

Next, when asked if they have a car (excluding motorcycles), 19.6% said they had their own car, 12.0% said they planned to buy their own car, and 12.0% said they planned to buy one. 44.8% answered that they do not have one, but would like to eventually own one. In addition, 56.8% of respondents answered that they were planning to purchase their own car or that they were planning to purchase it, but would like to purchase it in the future.

Looking at the private car ownership rate (percentage of people who “have their own car”) by place of residence, it was 22.8% in rural areas, 14.5 points higher than in urban areas (8.3%).

Looking at the ratio of “planning to purchase or intending to purchase” by place of residence, 62.9% in urban areas was 7.8 points higher than in rural areas (55.1%).

3. Do you have a car (other than a motorcycle)?

When 764 people who were positive about owning a car were asked the reason why they wanted to own a car, the most common answer was “Because it is easy to move around” (59.0%), followed by “Because it is convenient for shopping.” (46.1%), “Necessary for commuting to work/school” (33.5%), “Convenient for leisure/travel” (33.4%), and “Because I like driving” (31.8%). Many people feel the benefits of the convenience of a car and are positive about owning it.

By place of residence, 37.4% of the rural areas answered that they needed it for commuting to work or school, which was 19.3 points higher than the urban area (18.1%).

4. Why did you want to own your own car?

When we asked 236 people who do not intend to buy a car why they do not want to own a car, the most common answer was “because the cost of purchasing a car is a burden” (37.3%), followed by “nothing other than a car.” There are plenty of means of transportation, so there is no need to use a car” (28.0%), “I don’t want to cause traffic accidents/troubles” (26.7%), “Maintenance costs such as fuel and repair costs are expensive. from” (25.4%) and “because I don’t want to get into a traffic accident or trouble” (22.9%). It seems that many people are reluctant to own a car out of fear of financial burden and accidents/problems.
By place of residence, 34.9% of respondents in urban areas answered that they do not need to use a car because there are plenty of means of transportation other than cars, which is 9.5 points higher than in rural areas (25.4%).

5. Reasons why you don’t want to own your own car

◆ “I think adults who own cars are cool” 53.4%

We asked all 1,000 respondents about their attitudes towards cars and how much they fit each of them.

≪I’m interested in cars≫ 15.7% answered “very applicable” and 29.9% answered “somewhat applicable”. 17.1%, and the total “not applicable” was 32.4%. By gender, the proportion of “Applicable” was 51.8% for men, 12.4 points higher than for women (39.4%).

≪I think that people of the same age who own a car are cool≫, 53.8% answered “applicable” and 21.6% answered “not applicable”. ‘I think it’s cool’, 53.4% ​​said it applies and 20.0% said it doesn’t apply. Many people have a crush on people who own cars.

6. Awareness of cars

◆ 32.4% “I think it’s me that young people are moving away from cars”, 25.3% “I don’t feel the need to drive”
◆ “I can’t afford to own a car” 57.9%

We asked all 1,000 respondents how much they agree with young people’s perceptions of cars away from cars and their hopes for cars.

32.4% of the respondents answered that they “apply” to the question “Young people are moving away from cars”, and 25.3% answered that they “apply” to the question “I don’t feel the need to drive.” 24.7% answered “applies to”.

In addition, 57.9% of respondents answered that they “cannot afford to own a car” and that 45.4% of respondents answered that they “apply” to “I want manufacturers to make more cars for young people.”

7. Awareness of young people’s desire to avoid cars and hopes for cars

◆ “I think a drive recorder is a necessity” 81.7%, 84.8% of women

We asked all 1,000 respondents how much they were aware of car accessories such as car navigation systems and drive recorders.

41.2% of the respondents answered that ≪I think the smartphone navigation app is sufficient for car navigation≫. By gender, 43.4% of women answered “applies”, slightly higher than men (39.0%).

In addition, 81.7% of the respondents answered that “I think a drive recorder is a necessity”. It turns out that the majority of people realize the need for a drive recorder. By gender, 84.8% of women answered “Applicable”, 6.2 points higher than men (78.6%).

8. Awareness of car accessories

*For the full survey results, please see below.
https://from.sonysonpo.co.jp/topics/pr/2023/01/20230105_01.html