Licca-chan, who encounters surprises and impressions while traveling around the region, has released the third video of Okayama Prefecture’s attractions.

Licca-chan, who encounters surprises and impressions while traveling around the region, has released the third video of Okayama Prefecture's attractions.

Pay attention to Rika-chan, who is active as a Hareno Kunist in Okayama Prefecture

On October 3rd, Okayama Prefecture held a project called “Licca-chan,” a “Hare no Kunist” who plays a role in conveying the charm of the prefecture, and delivered fresh feelings of Licca-chan through interaction with people living and working in Okayama Prefecture. Wonderful Movie” released the third video. This time, with the theme of “Yubara Onsen, the charm of the natural hot springs”, we will introduce the charm through interaction with the proprietress of the local hot spring inn.

In July, Okayama Prefecture started a project to convey the appeal of Okayama Prefecture, Oh! We have Licca-chan discover the surprises and impressions of the region, and we distribute attractive information such as tourist spots and products on a special site and the official SNS account of the Public Hearing and Public Relations Division of Okayama Prefecture.

This time, Licca will visit Yubara Onsen in Maniwa City. Yubara Onsen is one of the three Mimasaka hot springs located on the border with Tottori in the northern part of Okayama Prefecture. The proprietresses of the local hot spring inn welcome Licca-chan. While overwhelmed by her overflowing love for the region, Licca-chan will come into contact with the charm of Yubara Onsen. The flamboyant demeanor of the proprietress is also a highlight.

■ The gift campaign has also been updated!

“Every month is a wonderful campaign” where you can win wonderful gifts every month!
In the Twitter campaign, the second application for Licca-chan’s original mirror (hand mirror) started on Saturday, October 1, 2022. The first phase of the WEB campaign, where you can win Okayama prefecture’s specialties, is finally at its end. Through the application, please tell us about the charm of Okayama that will surprise Licca with “Oh!”. Licca-chan may introduce your recommended “Okayama” on SNS and videos.

(1) Twitter campaign “#Licca-chan enjoy Okayama follow & quote tweet campaign”

[Theme/application period]
I want to enjoy with Rika, the charm of Okayama
1st: July 15th to September 30th, 2022 (end)
2nd: October 1st to November 30th, 2022
3rd: December 1, 2022 to January 31, 2023
[How to apply]Follow the above official account on Twitter, write the charm of Okayama that you want to enjoy with Rika in the campaign announcement tweet, and quote it.[Lottery/Prizes]3 lotteries during the period, 10 winners each ・Original design Licca-chan goods

(2) WEB campaign “Okayama gift campaign that I want Rika to do 〇〇”

[Theme/application period]
①Okayama I want Licca to eat (July 15, 2022 to October 20, 2022)
②Okayama I want Licca to visit (October 21, 2022 to February 20, 2023)
[Application method]Enter from the dedicated WEB application form on the special site
[Lottery/Prizes]About 10 people each by lottery 7 times a month during the period ・Okayama specialty products

■SNS

The official SNS account of the Public Hearing and Public Relations Division of Okayama Prefecture is continuously transmitting the charms of Okayama that everyone has taught us, and the things, things, and places that Licca-chan has touched. Please pay attention to the appearance of Licca who enjoys working around Okayama as a Harenokunist.

Okayama Prefectural Public Relations and Public Relations Division Sending on official SNS!

Twitter
https://twitter.com/okayama_kocho

Instagram
https://www.instagram.com/okayamapref_japan/

■ AR photo frame

We have set up an AR photo frame “Wonderful Photo Frame” where you can take pictures with Rika-chan on the special site. From today, October 3, 2022 (Monday), Rika-chan will change to an autumn/winter style. Why don’t you take pictures with Licca-chan at various places such as tourist attractions in Okayama Prefecture?

■Wonderful Map

Licca-chan has visited, and a part of the charm of Okayama that everyone wants to teach Licca-chan is put on a map “Wonderful
Map” is installed on the special site. Recommended spots will be added one after another.

What is a “Halenoknist”?

Seeing, learning about, experiencing, and discovering the charm of Okayama, the country of sunny weather, we play a role in disseminating this information to all over Japan and the world.

Profile of Rika-chan, who works as a Harenokunist

Rika-chan (real name: Rika Kayama)
・Birthday: May 3
・Height: 142cm
Hobbies: fashion, sweets, travel, sports, updating SNS
・Specialty: Making sweets

About Licca-chan (Sold by: Takara Tomy)
“Licca-chan”, which has been loved since its birth in 1967, celebrated its 55th anniversary this year with the release of products that reflect the times and trends and give shape to children’s aspirations and dreams. In recent years, in addition to developing a brand that is loved by adults who have walked with “Licca-chan” in the past, and expanding the field of activity as a talent, “Licca-chan”’s own Twitter and Instagram are also a big topic. It is (*The number of followers as of September 2022: about 230,000 in total)

●Oh! Kayama Licca in Wonderful OKAYAMA Special Site
https://8092-okayama.jp/wonderful/

● WEB campaign “Okayama gift campaign that I want Licca to do 〇〇”
https://8092-okayama.jp/wonderful/webcp/

● Twitter campaign “#Licca-chan enjoy Okayama follow & quote tweet campaign”
https://8092-okayama.jp/wonderful/snscp/

● AR photo frame “Wonderful Photo Frame”
https://8092-okayama.jp/wonderful/arphoto/

● Licca-chan official website
https://licca.takaratomy.co.jp/

Licca-chan official SNS
https://twitter.com/bonjour_licca
https://www.instagram.com/bonjour_licca/



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