[VOICE]Mr. Hayato Kimura, Area Manager, Nagato Yumoto Onsen Town Co., Ltd. Nagato Yumoto Onsen Tourism Town Development

[VOICE]Mr. Hayato Kimura, Area Manager, Nagato Yumoto Onsen Town Co., Ltd. Nagato Yumoto Onsen Tourism Town Development

Regional value raised by public-private “total warfare”

Nagato Yumoto Onsen is a hot spring area with a history of about 600 years, and the time spent bathing in the water created by the murmuring of the Otonobu River and the famous Onyu, which was given by Sumiyoshi Daimyojin, creates the ultimate value. The charm of the hot spring town is to stroll around and enjoy the unique shops rooted in the area. Feel the change of the seasons, enjoy the Hagi ware culture, food, and relaxing time on the riverbed, and enjoy craft beer and original cocktails brewed in this area in the evening while enjoying the atmospheric night view. It is a special place where you can slightly change the usual flow of time and immerse yourself in the life culture created by the river and hot springs.

This kind of space is the fruit of the tourism community development that the local community, the private sector, and the government have been working together since 2016. The public and private sectors shared a vision to present a clear goal of creating landscapes and strolling to maximize the local resources in the hot spring town, which was losing its vitality, and the top 10 nationwide. has undergone many renovations. Reconstruction of local private baths, reorganization of public spaces that will become community assets, opening of Hoshino Resorts Kai Nagato, opening of 10 new stores that had not been opened for 20 years, creation of seasonal charm, etc. It is

Although it cannot be said to be a successful case yet, I hope that it will help regional revitalization as an ongoing example of area revitalization through “public-private partnership.” From this point of view, I would like to share my sense of urgency regarding projects in various regions under the slogan of “public-private partnership.”

In the face of declining population and rapid changes in the demographic structure, it is important for not only the government but also the private sector to work together to achieve regional revitalization. , there are many cases of interdependence. The private sector tries to draw out administrative support by using the appearance of public-private partnership projects as a form, and the administrative side avoids its own risks, saying that “the essence is that the people work hard.” Do you have any concerns?

The public and private sectors are partners in realizing the “public”. Unless both sides share a vision, and with “collaboration” as a major premise, and with the attitude of “all-out war” in which each plays a role in the future, the value of the region cannot be improved and sustained. The private sector is the business, and the government is the infrastructure and rules. Co-creating the vision of the “public” that we aim for with the local community, each of them exerting all their strength to achieve it, together with the many people who are seriously working in various places and the many stakeholders who work together at Nagato Yumoto Onsen, we have created a “public-private all-out battle”. The words are floating.

Mr. Kimura


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