[Guidepost Management Tip 348]Changes to Ryokan Facilities Shigeru Sasayama

[Guidepost Management Tip 348]Changes to Ryokan Facilities Shigeru Sasayama

When it comes to facility investment at ryokans, many plan to increase the number of customers by raising the average price per customer with products that look good on Instagram, such as guest rooms with open-air baths and infinity baths. Women’s groups are also aging, and unless young generations with different values ​​come to Japan, it will not be possible to run a business in Japan, where the population is declining. You can’t win if you don’t read the capital investment of the ryokan, just like you can see the future in shogi.

The world has changed so that the SDGs have taken up a lot of attention, and business restructuring subsidies and high-value-added subsidies have also encouraged me. A person will appear and you will see the light.

On the other hand, there are also people who give up on management and leave the industry, realizing that the region will not survive as it is, and are searching for sustainability by revitalizing the region.

Generations with different values ​​are not yet fully seen as customers, so imagination and mental strength are required to respond. When constructing facilities, I believe that by being conscious of the region, we can switch from typical types to capital investments that are appropriate for the area, leading to sustainable earnings growth. By practicing “Landscape is a capital good” and “There is value in the area without value in the site”, new things will be born by thinking about what is suitable for each region and climate from a typological way of thinking.

At a ryokan in Toyama, the outer wall of the reinforced concrete structure was removed and a single piece of glass was used to connect the scenery to the outside. did. The landscape never gets old, so I think it is the most important item for building a sustainable facility.

Recently, I’ve been creating iconic lighting fixtures that bring spaces to life. Collecting precious wood scraps, coniferous hegi boards, and broadleaf branches together with the client, and assembling them with local craftsmanship, we can create indigenous lighting fixtures that are full of regional characteristics. If the client also participates and works together, attachment will spring up and it will become a story.

The interior is aging, but the landscape, space, and lighting are sustainable, and whether the space that emphasizes regional characteristics responds to new changes in values ​​is reflected in sales numbers. I received an e-mail from the ryokan that was completed in June saying that sales were good.

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