[Ryokan Management Vertical, Horizontal, Naname 174]Management response to the new coronavirus 61 Principles 5 Arousal of people’s hearts Yoichi Sano

[Ryokan Management Vertical, Horizontal, Naname 174]Management response to the new coronavirus 61 Principles 5 Arousal of people's hearts Yoichi Sano

Of the seven “principles” that were set up to “get out of the ‘reliable management'”, I have told you about “market development”, “customer acquisition”, “quality improvement” and “information gathering”. From here, I would like to think about the next theme, “Arousal of people’s hearts – full of tension and motivation.” “Tension” and “motivation” – both of them may have declined considerably during the long stagnation of business, and “rehabilitation” may be necessary.

(1) Tension comes with busyness

What is tension? …When I researched it, I found that it was “a feeling of tension in the mind and body, a feeling of tension in the air.” In some cases, it is artificially created, but if anything, it can be regarded as “a reaction to an external stimulus.”

The 7th wave of corona infections has calmed down over the summer. It seems that customers are starting to return in various places. I hear that reservations for groups and groups are also coming in here and there. The long-awaited entry limit for foreigners is also expected to be lifted in October.

Well, if this happens, there will be a difference in degree, but in general, business will rapidly become extremely busy. If so, the tension will increase even if you leave it alone. It’s important to be nervous because it has the effect of preventing mistakes, but I don’t think you need to be conscious of it. However, busyness and exhaustion always go hand in hand. Many ryokan have fewer people than before the coronavirus. If you continue to be blindly busy every day, the “tension” will eventually turn into a “feeling of uselessness.” Please be aware that this could lead to young people leaving their jobs saying, “This wasn’t supposed to be this way.”

(2) Motivation is an important issue related to survival

Another human mind that should be aroused is “volition.” What is desire? …It says, “A heart that tries to act positively.” While tension is a reaction to an external stimulus, motivation is a feeling that arises from within. And this brings a positive attitude, a willingness to face challenges and new things, and creativity. I think this kind of thing was functioning soundly in many ryokan in the past. But now, while being tossed about by the wave of demand, isn’t it being left behind without a fixed destination? Doesn’t that lead to a feeling of “futility”?

The ryokan is an equipment industry, and location and facilities determine most of the business. Therefore, no matter how ambitious they are, it is difficult to imagine that this will lead to improved performance in the short term. In other words, it would be unreasonable to expect the effect of “aggression” from the willingness itself right now. However, what I am more concerned about here is “protection”. It is feared that the mental foundation that the organization has cultivated with great care over the years may be lost in this stormy sea. In addition, whether we like it or not, we will shift to a business centered on individual customers, and as the customer base and reception form have changed significantly, it has become necessary to align the policies of the hotel with the current way of doing things. It should be. It is no exaggeration to say that managing motivation is a matter of business continuity, as it is becoming more difficult to secure human resources.

So what should you do if you don’t feel motivated or think you need to increase it? In a nutshell, it is to intentionally create something that will be the source of motivation. Next time, I would like to come up with a concrete plan for that.

(Representative Director and President of Ryoken)

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