JTB Publishing announced on September 20 that it has opened a digital area guide “Smart Rurubu Kamakura” exclusively for smartphones.
■ What is “Smart Rurubu Kamakura”?
“Smart Rurubu Kamakura” is a smartphone site created by the travel guidebook “Rurubu”. In addition to popular articles on “Rurubu Kamakura” and the website “Rurubu & more.” Functionality is available.
With the “AI model plan”, AI (artificial intelligence) automatically proposes a model course that suits the user by entering the travel style, number of people, starting point and transportation method. It is also possible to change a part of the completed course to a spot that the user is interested in, or set the theme in detail to further customize it to your liking.
The personalization function is a convenient service that automatically sorts the spots that users have added to their favorites and proposes efficient courses.
With immersive images taken with a 360° camera, you can freely explore the streets and buildings of Kamakura, and check the atmosphere and products in the store.
It also has a “Kamakura video that makes you want to visit” and a “Kamakura podcast” that conveys the charm of Kamakura with audio. You can imagine going out to Kamakura not only with words and images, but also with images and sounds.
“Smart Rurubu” is a media that not only transmits travel information but also challenges to solve regional issues. Kamakura has a chronic problem of overtourism, in which tourists concentrate in certain areas during the busy season and during the day. Therefore, “Smart Rurubu Kamakura” disseminates information on hidden spots to avoid congestion, and cooperates with local tourism associations to disseminate information from the region in a timely manner. We aim to create fans who are deeply attached to.
■ User’s voice
We conducted a survey of users in their 20s to 60s about the overall service and usability of “Smart Rurubu Kamakura”.
・Positive reaction to the concept of “sustainable tourism and creating local fans”
Regarding the concept of “sustainable tourism and creating fans of the region”, 12.5% of the respondents said that they were “attractive” and 29.3% were “somewhat attractive”. was given. In addition, 12.7% of respondents said that they were “attractive” and 29.2% said that they were “somewhat attractive” to “introduce efforts to solve local issues”, which also exceeded 40% of the total.
・Favorable reaction to “local information dissemination”
17.3% of respondents said that they were “attracted” and 35.1% said that they were “somewhat attractive” to “get information linked to SNS and current affairs information such as local news”, exceeding half of the total. . In addition, about half of the users who answered that “I want to go a little stronger” and “I want to go” about the function “I can see notifications from Kamakura” and “Twitter useful for sightseeing are displayed”. , it is thought that there is a certain demand for dissemination of information originating from the local area.
・ Features unique to digital such as “AI model plan” and “Kamakura 3D experience” are popular
Regarding the function “AI will create a plan according to your preferences”, 43% said “I want to go a little stronger” and 19.5% said “I want to go”. Half of the responses were positive. exceeded. Regarding the function “You can experience a virtual town walk in 3D”, 41.5% said “I feel a little more wanting to go” and 22% said “I feel a stronger desire to go”, and more than half of the responses were positive. From this result, it was found that the use of digital functions increases the motivation to go out.
In addition, regarding the function of “watching videos of Kamakura”, 42.8% said that they “strengthened their desire to go”, 22% said that they “strengthened their desire to go”, and “listen to spots recommended by the editorial department on podcasts”. Regarding the result, 41.5% answered that “the desire to go is a little stronger” and 16% answered that “the desire to go is stronger”. was found to increase.
・ Service name: “Smart Rurubu Kamakura”